Plada capability

Paid growth connected to the business

Coordinate creative, spend, performance and reporting against what the business is actually selling.

Contact usPlada / Intelligent operations

Advertising · Mudanzas Portobelo

August

Spent

$2.620.000

74% of the budget

Contacts

151

96 of them quoted

Cost per contact

$17.351

ceiling: $22.000

Became a job

$18.400.000 invoiced

Cost per contact · corporate moves15/08 → 27/08ceiling $22.000$16.000$48.000

A person set the $22.000 ceiling on 02/08. The Program watches it and stops; it does not move it.

Paused · corporate moves11 days climbing

The cost per contact went from $16.000 to $48.000 while the quotes it produced stayed at two a week. Pausing it leaves $220.000 unspent this month.

Leave it pausedResumeMove the budget

The responsibility

Create, monitor and improve paid campaigns with business context behind every decision.

Campaign and creative planningAccount and spend monitoringPerformance adaptationBusiness-aware reporting

One outcome. One operating owner.

The Program monitors the work, provisions what it needs, coordinates people and agents, reports what happened and keeps improving while the responsibility remains active.

Built from the operation—not a generic template.

Learn

Understand the business context, existing systems and intended outcome.

Assemble

Provision the right data, workflows, channels, tools, agents and human roles.

Operate

Run inside approved boundaries and make unresolved work visible.

Improve

Measure the result, learn from the operation and adapt responsibly.

August · Mudanzas Portobelo

One set is paused and one is still in shadow: it spends, and nothing it proposes runs without a person.

Ad setWhereSpentContactsCost eachState

Household movesMeta$1.240.00096$12.900Running

Corporate movesMeta$680.00014$48.500Paused by the Program

StorageGoogle$520.00041$12.700Running

BrandGoogle$180.000——In shadow

Total$2.620.000151$17.351

What the business actually soldfrom Orders

Contacts that became a move38

Invoiced from those moves$18.400.000

Advertising as a share of it14%

These three lines are read from the company’s own orders, not from the advertising account. That is the whole difference.

Begin with the operation

What should your business be able to take care of?

Tell us the outcome. We’ll show you the operating system, resources and intelligence it would require.