Plada capability

Communication tied to outcomes

From audience and message to delivery, replies, human follow-up and measured business impact.

Contact usPlada / Intelligent operations

Reactivation · 40 days without an order

Running

Customers who used to order every 15 days and have gone 40 without one.214

Recalculated every morning from Orders. Nobody keeps a list.

What it saysHi Óscar — it has been 40 days. We are holding August prices for you until Friday. Shall I put together your usual order?

And when they answerThey say yesThe agent builds the usual order and sends it to confirmThey ask about a priceIt answers from the price list, and only from the price listThey ask for a personIt goes to Dario with the thread attachedThey say nothingOne more message after seven days, and that is the end of it

What it will never doat most 1 message every 30 days8:00–19:00, Bogotánever to anyone who asked us to stop

38 replies6 for a person

11Ordered21Asked a question6Asked us to stop

The six who asked for a person went to Dario, with the thread attached. Four are already closed.

The responsibility

Campaigns

Run retention, renewals, collections, reminders and offers across owned channels.

Audience and trigger designMessages and channel policyReplies and human follow-upConversion and cost measurement

One outcome. One operating owner.

The Program monitors the work, provisions what it needs, coordinates people and agents, reports what happened and keeps improving while the responsibility remains active.

Built from the operation—not a generic template.

Learn

Understand the business context, existing systems and intended outcome.

Assemble

Provision the right data, workflows, channels, tools, agents and human roles.

Operate

Run inside approved boundaries and make unresolved work visible.

Improve

Measure the result, learn from the operation and adapt responsibly.

August · Distribuidora Aranjuez

Cost per order, not cost per message: the orders are read from Orders, not from the campaign.

CampaignChannelSentRepliesOrdersCost per order

Reactivation · 40 daysWhatsApp2143811$9.800

September catalogueWhatsApp6407124$6.400

Crate return reminderWallet1804412$2.900

BirthdayWhatsApp96229$4.100

Overdue balancesWhatsApp1486119$3.600

New line · cleaningWhatsApp410337$21.400

Total1.68826982$6.723

One campaign switched itself off14/08

Messages sent before it stopped412

Orders in three months0

A discount sent every Friday stopped producing orders in May and kept sending until August. It is off, and the reason it is off is on the record.

Begin with the operation

What should your business be able to take care of?

Tell us the outcome. We’ll show you the operating system, resources and intelligence it would require.